Towards sustainable internet service provision: Analyzing consumer preferences through a hybrid TOPSIS–SEM–neural network framework

• Main Authors: Saflor, Charmine Sheena R., Mariñas, Klint Allen A., Alvarado, Princess, Baleña, Anelyn, Tanglao, Monica Shane, Prasetyo, Yogi Tri, Tangsoc, Jazmin C., Bernardo, Ezekiel
• Format: text
• Published: Animo Repository 2024
• Subjects: Consumers' preferences—Philippines—Mindoro; Internet service providers—Philippines—Mindoro; Marketing; OS and Networks
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/13797
• Institution: De La Salle University

In our increasingly digital world, grasping consumer preferences for internet service providers (ISPs) is paramount. This study was conducted in Occidental Mindoro, Luzon, the Philippines, and surveyed 280 respondents across ten municipalities with 81 in-person and online questionnaires. The researc...