Ethics of business ads directed at children

• Main Author: Mabaquiao, Napoleon M., Jr.
• Format: text
• Published: Animo Repository 2012
• Subjects: Advertising—Moral and ethical aspects; Child consumers; Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/559
• Institution: De La Salle University

This essay shows why children advertising or business ads directed at children cannot be justified on moral grounds. It is argued that while the persuasive intent of business ads in general does not always lead to the manipulation of consumers, children's yet undeveloped or general lack of the...