Advertising ethics.

• Main Authors: Tay, Stephanie Shen Yi., Lek, Hui Ngee., Choi, Yat Keen.
• Other Authors: Hwang, Soo Chiat
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Moral and ethical aspects
• Online Access: http://hdl.handle.net/10356/10683
• Institution: Nanyang Technological University

Advertisement pervades our lives. Almost everyone is a consumer and the total purchasing power is very high. We are perpetually exposed to advertising even when we are walking on the streets; we can see the advertisements on the buses and at the bus stops. Hence, advertising has become part of ou...