Advertising ethics.

Advertisement pervades our lives. Almost everyone is a consumer and the total purchasing power is very high. We are perpetually exposed to advertising even when we are walking on the streets; we can see the advertisements on the buses and at the bus stops. Hence, advertising has become part of ou...

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Bibliographic Details
Main Authors:	Tay, Stephanie Shen Yi., Lek, Hui Ngee., Choi, Yat Keen.
Other Authors:	Hwang, Soo Chiat
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Moral and ethical aspects
Online Access:	http://hdl.handle.net/10356/10683
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10683
record_format	dspace
spelling	sg-ntu-dr.10356-106832023-05-19T03:30:02Z Advertising ethics. Tay, Stephanie Shen Yi. Lek, Hui Ngee. Choi, Yat Keen. Hwang, Soo Chiat Nanyang Business School DRNTU::Business::Advertising::Moral and ethical aspects Advertisement pervades our lives. Almost everyone is a consumer and the total purchasing power is very high. We are perpetually exposed to advertising even when we are walking on the streets; we can see the advertisements on the buses and at the bus stops. Hence, advertising has become part of our lives. It may provide a certain amount of entertainment and also provide some information on the products or services. The objective of the report is to determine how different forms of advertising will affect the consumers' buying behaviour. Our report will start with a brief introduction on the background of advertising followed by a detailed dicussion on the criticisms and defenses of advertising. 2008-09-24T07:46:26Z 2008-09-24T07:46:26Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10683 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Moral and ethical aspects
spellingShingle	DRNTU::Business::Advertising::Moral and ethical aspects Tay, Stephanie Shen Yi. Lek, Hui Ngee. Choi, Yat Keen. Advertising ethics.
description	Advertisement pervades our lives. Almost everyone is a consumer and the total purchasing power is very high. We are perpetually exposed to advertising even when we are walking on the streets; we can see the advertisements on the buses and at the bus stops. Hence, advertising has become part of our lives. It may provide a certain amount of entertainment and also provide some information on the products or services. The objective of the report is to determine how different forms of advertising will affect the consumers' buying behaviour. Our report will start with a brief introduction on the background of advertising followed by a detailed dicussion on the criticisms and defenses of advertising.
author2	Hwang, Soo Chiat
author_facet	Hwang, Soo Chiat Tay, Stephanie Shen Yi. Lek, Hui Ngee. Choi, Yat Keen.
format	Final Year Project
author	Tay, Stephanie Shen Yi. Lek, Hui Ngee. Choi, Yat Keen.
author_sort	Tay, Stephanie Shen Yi.
title	Advertising ethics.
title_short	Advertising ethics.
title_full	Advertising ethics.
title_fullStr	Advertising ethics.
title_full_unstemmed	Advertising ethics.
title_sort	advertising ethics.
publishDate	2008
url	http://hdl.handle.net/10356/10683
_version_	1770565129711124480

Advertising ethics.

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