Transmedia mobilization: Agency and literacy in minority productions in the age of spreadable media

• Main Author: Soriano, Cheryll Ruth R.
• Format: text
• Published: Animo Repository 2016
• Subjects: Internet and activism; Political activists > Philippines; Multimedia communications; Mass media and propaganda; Communication
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/1364; https://animorepository.dlsu.edu.ph/context/faculty_research/article/2363/type/native/viewcontent
• Institution: De La Salle University

This article analyzes the transmedia strategies of three ethnic minority activist organizations in the Philippines: Cordillera Peoples Alliance, Tebtebba, and the Moro Islamic Liberation Front. The fieldwork entailed interviews with leaders of these organizations and their media teams, scholars who...