Development of manufacturing strategy- Influence of technology orientation and customer orientation: An empirical study approach

• Main Authors: Tseng, Ming Lang, Chiang, Jiu Hsiang, Chiu, Anthony S.F.
• Format: text
• Published: Animo Repository 2006
• Subjects: Manufacturing industries—Technological innovations; Consumer satisfaction; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/1428; https://animorepository.dlsu.edu.ph/context/faculty_research/article/2427/type/native/viewcontent
• Institution: De La Salle University

Using survey data, this research identified the relationship between technology orientation (manufacturing flexibility and advance manufacturing technology), and customer orientation (customer focus and customer satisfaction) to development of manufacturing strategy. This framework is then tested on...