Affective responses in the purchase of consumer eco products

This study aims to investigate the affective attachment of consumers to ecological products. It also aims to determine the type of emotions elicited by these kinds of consumer products. It was hypothesized that buying eco products can elicit different kinds of emotions in consumers. These emotions a...

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Main Authors: Gutierrez, Alma Maria Jennifer A., Seva, Rosemary R.
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Published: Animo Repository 2016
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/1467
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Institution: De La Salle University
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spelling oai:animorepository.dlsu.edu.ph:faculty_research-24662021-06-29T02:43:00Z Affective responses in the purchase of consumer eco products Gutierrez, Alma Maria Jennifer A. Seva, Rosemary R. This study aims to investigate the affective attachment of consumers to ecological products. It also aims to determine the type of emotions elicited by these kinds of consumer products. It was hypothesized that buying eco products can elicit different kinds of emotions in consumers. These emotions are usually positive that cause attraction to consumers and eventually the actual purchase of the product. An exploratory pre-purchase affect survey was conducted through field and online survey to determine what shoppers feel while looking for eco products to buy. Results revealed that participants significantly experience more positive feelings/emotions than negative feelings/ emotions when buying eco-products while participants are indifferent in experiencing positive and negative feelings/emotions when buying non-eco products. This study provided information on the importance of incorporating ecological attributes to the design of consumer products. As of now, not all companies offer eco-friendly products because it is not known if consumers are willing to pay more for the “environment friendly” attribute. This study hopes to shift the paradigm of companies as it will try to establish the emotional attachment of consumers to product attributes related to the environment. © 2016 by De La Salle University. 2016-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/1467 Faculty Research Work Animo Repository Green products Green products--Psychological aspects Eco-labeling Industrial Engineering
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic Green products
Green products--Psychological aspects
Eco-labeling
Industrial Engineering
spellingShingle Green products
Green products--Psychological aspects
Eco-labeling
Industrial Engineering
Gutierrez, Alma Maria Jennifer A.
Seva, Rosemary R.
Affective responses in the purchase of consumer eco products
description This study aims to investigate the affective attachment of consumers to ecological products. It also aims to determine the type of emotions elicited by these kinds of consumer products. It was hypothesized that buying eco products can elicit different kinds of emotions in consumers. These emotions are usually positive that cause attraction to consumers and eventually the actual purchase of the product. An exploratory pre-purchase affect survey was conducted through field and online survey to determine what shoppers feel while looking for eco products to buy. Results revealed that participants significantly experience more positive feelings/emotions than negative feelings/ emotions when buying eco-products while participants are indifferent in experiencing positive and negative feelings/emotions when buying non-eco products. This study provided information on the importance of incorporating ecological attributes to the design of consumer products. As of now, not all companies offer eco-friendly products because it is not known if consumers are willing to pay more for the “environment friendly” attribute. This study hopes to shift the paradigm of companies as it will try to establish the emotional attachment of consumers to product attributes related to the environment. © 2016 by De La Salle University.
format text
author Gutierrez, Alma Maria Jennifer A.
Seva, Rosemary R.
author_facet Gutierrez, Alma Maria Jennifer A.
Seva, Rosemary R.
author_sort Gutierrez, Alma Maria Jennifer A.
title Affective responses in the purchase of consumer eco products
title_short Affective responses in the purchase of consumer eco products
title_full Affective responses in the purchase of consumer eco products
title_fullStr Affective responses in the purchase of consumer eco products
title_full_unstemmed Affective responses in the purchase of consumer eco products
title_sort affective responses in the purchase of consumer eco products
publisher Animo Repository
publishDate 2016
url https://animorepository.dlsu.edu.ph/faculty_research/1467
_version_ 1703981068609126400