Affective responses in the purchase of consumer eco products
This study aims to investigate the affective attachment of consumers to ecological products. It also aims to determine the type of emotions elicited by these kinds of consumer products. It was hypothesized that buying eco products can elicit different kinds of emotions in consumers. These emotions a...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/1467 |
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| Institution: | De La Salle University |