The influence of green claims, eco-labels and environmental reputation on consumer scepticism.

• المؤلفون الرئيسيون: Loh, Waibin., Toh, Hanxi., Loke, Chunying.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business::Marketing::Environmental::Green marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44099

This study investigates how green claims, eco-labels and environmental reputation can influence consumer scepticism towards a green product’s environmental performance (defined as the environmental impact of a product as described by attributes in its claim). The main objectives are to find out if g...