The influence of green claims, eco-labels and environmental reputation on consumer scepticism.

• Main Authors: Loh, Waibin., Toh, Hanxi., Loke, Chunying.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Environmental::Green marketing
• Online Access: http://hdl.handle.net/10356/44099
• Institution: Nanyang Technological University

This study investigates how green claims, eco-labels and environmental reputation can influence consumer scepticism towards a green product’s environmental performance (defined as the environmental impact of a product as described by attributes in its claim). The main objectives are to find out if g...