Evaluation of the promotional efforts of newater.

We evaluate the effectiveness of these promotional efforts through our own perspective and the general public’s perspective. Through analyzing the results and the survey findings, we conclude on each promotional effort’s effectiveness and suggest ways to improve them. Eventually, we hope to increase...

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Bibliographic Details
Main Authors: Lim, Sze Lin., Ng, Xinhui., Wong, Liang Ern.
Other Authors: Wong, Irene Foong Heng
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9200
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Institution: Nanyang Technological University