A mixed integer programming optimization of bundling and pricing strategies for multiple product components with inventory allocation considerations
Bundling has been practiced in different industries because of the numerous opportunities that it can provide both to the company and to the customers. However, the implementation of bundling entails the need for retailers to face several challenges in coming up with decisions that will successfully...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2018
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/4017 |
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| Institution: | De La Salle University |