Engaging m-commerce adopters in India: Exploring the two ends of the adoption continuum across four m-commerce categories
Purpose: The purpose of this paper is to identify the impact of factors derived from the unified theory of user acceptance of technology (performance expectancy, effort expectancy, social influence, facilitating conditions, age, gender) and of those drawn from literature (perceived risk, perceived e...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/4235 |
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| Institution: | De La Salle University |