Exploring factors that drive adoption of various categories of m-commerce: An emerging market study
The study examines the factors that drive actual adoption of the four categories of m-commerce, namely content delivery, location-based, transaction-based and entertainment in India. Data was collected from 321 m-commerce users and analysed using structured equation modeling (SEM). The results show...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/4234 |
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| Institution: | De La Salle University |