A user experience evaluation for Wendy's online delivery website geared towards improving customer experience

• Main Authors: Sia, Wendy C., Tiu, Rendell A., Tangsoc, Jazmin C.
• Format: text
• Published: Animo Repository 2018
• Subjects: Wendy's Philippines; Web sites—Philippines; Fast food restaurants > Computer network resources; Web-based user interfaces; Graphics and Human Computer Interfaces; Operations Research, Systems Engineering and Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/4278
• Institution: De La Salle University

In the present generation, many individuals turn to online websites to purchase their necessities due to the sake of convenience. Wendy's Philippines launched their new and improved online website in 2012, which allow their customers to access their menu and order from their homes. However, despite the improvements made, the online website sales were significantly low. Wendy's sought the need further improve the website usability as the company found this to have a direct relationship with the website sales. This paper aims to identify the usability issues of Wendy's current website and evaluate these issues based on efficiency, effectiveness and satisfaction. © 2017 IEEE.