Sustainable business and entrepreneurship: Societal marketing practices of Islamic and Christian family businesses

Sustainable family businesses integrate social responsibility aspects into their decisions and actions. Corporate societal marketing (CSM) is a form of societal marketing practice that has a long-term strategic perspective. Smaller family businesses, however, tend to associate CSM with short-term ca...

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Bibliographic Details
Main Author: Divinagracia, Louie A.
Format: text
Published: Animo Repository 2006
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/5501
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Institution: De La Salle University