Sustainable business and entrepreneurship: Societal marketing practices of Islamic and Christian family businesses

• Main Author: Divinagracia, Louie A.
• Format: text
• Published: Animo Repository 2006
• Subjects: Social marketing; Social responsibility of business; Family-owned business enterprises; Sustainable development; Entrepreneurial and Small Business Operations
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/5501
• Institution: De La Salle University

Sustainable family businesses integrate social responsibility aspects into their decisions and actions. Corporate societal marketing (CSM) is a form of societal marketing practice that has a long-term strategic perspective. Smaller family businesses, however, tend to associate CSM with short-term ca...