Jollibee Foods Corporation
A Philippine fast foods company has achieved market dominance in three segments in its home country — burgers and chicken, pizzas, and Chinese food — beating out such well-known international competitors as McDonald’s and Pizza Hut. What is the secret to its domestic success and what are the lessons...
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Animo Repository
2005
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oai:animorepository.dlsu.edu.ph:faculty_research-69472022-06-03T02:23:03Z Jollibee Foods Corporation Garcia, Leonardo R., Jr. Lovelock, Christopher Wirtz, Jochen A Philippine fast foods company has achieved market dominance in three segments in its home country — burgers and chicken, pizzas, and Chinese food — beating out such well-known international competitors as McDonald’s and Pizza Hut. What is the secret to its domestic success and what are the lessons for its international ventures? 2005-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/6078 Faculty Research Work Animo Repository Jollibee Foods Corporation Fast food restaurants—Philippines Food service—Philippines Industrial Organization |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| topic |
Jollibee Foods Corporation Fast food restaurants—Philippines Food service—Philippines Industrial Organization |
| spellingShingle |
Jollibee Foods Corporation Fast food restaurants—Philippines Food service—Philippines Industrial Organization Garcia, Leonardo R., Jr. Lovelock, Christopher Wirtz, Jochen Jollibee Foods Corporation |
| description |
A Philippine fast foods company has achieved market dominance in three segments in its home country — burgers and chicken, pizzas, and Chinese food — beating out such well-known international competitors as McDonald’s and Pizza Hut. What is the secret to its domestic success and what are the lessons for its international ventures? |
| format |
text |
| author |
Garcia, Leonardo R., Jr. Lovelock, Christopher Wirtz, Jochen |
| author_facet |
Garcia, Leonardo R., Jr. Lovelock, Christopher Wirtz, Jochen |
| author_sort |
Garcia, Leonardo R., Jr. |
| title |
Jollibee Foods Corporation |
| title_short |
Jollibee Foods Corporation |
| title_full |
Jollibee Foods Corporation |
| title_fullStr |
Jollibee Foods Corporation |
| title_full_unstemmed |
Jollibee Foods Corporation |
| title_sort |
jollibee foods corporation |
| publisher |
Animo Repository |
| publishDate |
2005 |
| url |
https://animorepository.dlsu.edu.ph/faculty_research/6078 |
| _version_ |
1736864061364109312 |