Jollibee Foods Corporation
A Philippine fast foods company has achieved market dominance in three segments in its home country — burgers and chicken, pizzas, and Chinese food — beating out such well-known international competitors as McDonald’s and Pizza Hut. What is the secret to its domestic success and what are the lessons...
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| Main Authors: | , , |
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| Format: | text |
| Published: |
Animo Repository
2005
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/6078 |
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| Institution: | De La Salle University |