The best part of going to the movies: An experiment on the effect of movie trailers on viewer choices

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Bibliographic Details
Main Author:	Galang, Adrianne John R.
Format:	text
Published:	Animo Repository 2022
Subjects:	Film trailers—Psychological aspects Motion picture audiences—Psychology Consumers' preferences Psychology
Online Access:	https://animorepository.dlsu.edu.ph/faculty_research/6161
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Institution:	De La Salle University

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