Re-viewing viewers: Reconceptualizing media audiences
Taking issue against the moral panics approach that undergird the works of some media-related researchers in the Philippines, this paper sides with recent works in communication studies that push for a more nuanced understanding of the dialectical, if uneven, relationship between media and audiences...
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2008
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oai:animorepository.dlsu.edu.ph:faculty_research-79192022-10-06T07:14:05Z Re-viewing viewers: Reconceptualizing media audiences Cabañes, Jason Vincent A. Taking issue against the moral panics approach that undergird the works of some media-related researchers in the Philippines, this paper sides with recent works in communication studies that push for a more nuanced understanding of the dialectical, if uneven, relationship between media and audiences. In specific, it tries to map out the intersections and tensions of the various developments emerging in the maturing field of western audience studies—the audience as (a) active, (b) embedded, (c) engaged, and (d) responsible—through a critical review of the literature. In doing so, it hopes to open up new vistas for local empirical research that explores the media-audience connection. 2008-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/7223 Faculty Research Work Animo Repository Audiences Mass media—Audiences Arts and Humanities |
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De La Salle University |
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De La Salle University Library |
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Asia |
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Philippines Philippines |
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De La Salle University Library |
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DLSU Institutional Repository |
| topic |
Audiences Mass media—Audiences Arts and Humanities |
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Audiences Mass media—Audiences Arts and Humanities Cabañes, Jason Vincent A. Re-viewing viewers: Reconceptualizing media audiences |
| description |
Taking issue against the moral panics approach that undergird the works of some media-related researchers in the Philippines, this paper sides with recent works in communication studies that push for a more nuanced understanding of the dialectical, if uneven, relationship between media and audiences. In specific, it tries to map out the intersections and tensions of the various developments emerging in the maturing field of western audience studies—the audience as (a) active, (b) embedded, (c) engaged, and (d) responsible—through a critical review of the literature. In doing so, it hopes to open up new vistas for local empirical research that explores the media-audience connection. |
| format |
text |
| author |
Cabañes, Jason Vincent A. |
| author_facet |
Cabañes, Jason Vincent A. |
| author_sort |
Cabañes, Jason Vincent A. |
| title |
Re-viewing viewers: Reconceptualizing media audiences |
| title_short |
Re-viewing viewers: Reconceptualizing media audiences |
| title_full |
Re-viewing viewers: Reconceptualizing media audiences |
| title_fullStr |
Re-viewing viewers: Reconceptualizing media audiences |
| title_full_unstemmed |
Re-viewing viewers: Reconceptualizing media audiences |
| title_sort |
re-viewing viewers: reconceptualizing media audiences |
| publisher |
Animo Repository |
| publishDate |
2008 |
| url |
https://animorepository.dlsu.edu.ph/faculty_research/7223 |
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1767196667537260544 |