Factors affecting the learning achievement of undergraduate students through electronic-based instructional delivery of selected industrial marketing topics

• Main Author: Loresco, Pocholo James M.
• Format: text
• Published: Animo Repository 2005
• Subjects: Web-based instruction; Industrial marketing—Web-based instruction; Online and Distance Education
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/8081
• Institution: De La Salle University

E-learning has become an important part of education agenda around the world. Though it may be known by different names such as web-based education, distant education, cyber education, networked learning, it typically uses the internet to create an educational experience for students. This study primarily determines the effectiveness of on-line learning delivery of selected topics in the subject Industrial Marketing (INDUMAR). This study compared "on ground" vs. e-based learning to determine if there were any difference in learning achievement of students. Several factors that influence student learning via e-learning have been also studied including their gender and learning styles, and the time spent learning on-line and "off-line". De La Salle students enrolled in INDUMAR are the research subjects. The methods of data collection included questionnaires, and student marks.