Delimondo: Cooking up the right 4Ps

• Main Authors: Abaya, Mei, Batac, Alex, Carpio, DanDan, Pabalan, Jaime Miguel G.
• Format: text
• Published: Animo Repository 2016
• Subjects: Canned beef—Marketing; Corned beef—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9344
• Institution: De La Salle University

This study aims to provide an understanding between the behaviors of Filipino millennial as consumers of processed food, canned corned beef in particular. With this, the proponents aid to recommend a comprehensive marketing mix for the canned corned beef brand, Delimondo. A total of 110 respondents...