Shop ‘til you drop: Examining the impact of risk and trust in m-commerce and its subsequent effects on consumers’ future purchase intention

• Main Authors: Alcera, Grecia Nicole A., Baluyut, Azriel Cais T., Chiu, Jackelynn Anne T., Ferrer, Jacob Jonah F., Cruz, Ruth Angelie B.
• 格式: text
• 出版: Animo Repository 2020
• 主題: Mobile commerce—Philippines; Consumer behavior—Philippines
• 在線閱讀: https://animorepository.dlsu.edu.ph/faculty_research/9463

This study examines the impact of Risk and Trust on consumers’ Future Purchase Intention whilst focusing on the antecedents of the former in an attempt to explain how and why the aforementioned variables interact in the way they do. Several moderating variables that reflect phenomena specific to the...