Shop ‘til you drop: Examining the impact of risk and trust in m-commerce and its subsequent effects on consumers’ future purchase intention

Shop ‘til you drop: Examining the impact of risk and trust in m-commerce and its subsequent effects on consumers’ future purchase intention

This study examines the impact of Risk and Trust on consumers’ Future Purchase Intention whilst focusing on the antecedents of the former in an attempt to explain how and why the aforementioned variables interact in the way they do. Several moderating variables that reflect phenomena specific to the...

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書目詳細資料
Main Authors:	Alcera, Grecia Nicole A., Baluyut, Azriel Cais T., Chiu, Jackelynn Anne T., Ferrer, Jacob Jonah F., Cruz, Ruth Angelie B.
格式:	text
出版:	Animo Repository 2020
主題:	Mobile commerce—Philippines Consumer behavior—Philippines
在線閱讀:	https://animorepository.dlsu.edu.ph/faculty_research/9463
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	De La Salle University

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