Shop ‘til you drop: Examining the impact of risk and trust in m-commerce and its subsequent effects on consumers’ future purchase intention

• المؤلفون الرئيسيون: Alcera, Grecia Nicole A., Baluyut, Azriel Cais T., Chiu, Jackelynn Anne T., Ferrer, Jacob Jonah F., Cruz, Ruth Angelie B.
• التنسيق: text
• منشور في: Animo Repository 2020
• الموضوعات: Mobile commerce—Philippines; Consumer behavior—Philippines
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/faculty_research/9463
• المؤسسة: De La Salle University

This study examines the impact of Risk and Trust on consumers’ Future Purchase Intention whilst focusing on the antecedents of the former in an attempt to explain how and why the aforementioned variables interact in the way they do. Several moderating variables that reflect phenomena specific to the...