Effect of COVID-19 pandemic on shopper trip type, frequency and average spend of grocery shoppers in Metro Manila

• Main Author: De Asis, Paula Nicola S.
• Format: text
• Published: Animo Repository 2021
• Subjects: Consumer behavior—Philippines—Metro Manila; Grocery shopping—Philippines—Metro Manila; COVID-19 Pandemic, 2020—-Influence; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9470
• Institution: De La Salle University

The study examined the effect of a pandemic and provided substantive empirical evidence on its impact on shopping behavior of consumers when buying grocery products. This behavior focuses on shopping trip type, average spend and shopping frequency. The research used data generated from around 420 Metro Manila respondents who are the main grocery shoppers in their family. Data was obtained during November 2020 where general community quarantine was still in effect. The results of the study has shown that during a pandemic, most shoppers’ trip type is main shop where they tend to buy more with a budget of Php5,000 up but visit the channel less frequently at around 2-3x a month versus their weekly shopping trip pre- pandemic. The study has also shown that a shopper’s budget has a significant relationship with their shopping trip type. This research provides to the growing knowledge base on how shoppers behaved during the COVID-19 pandemic making an original contribution to knowledge with implications on manufacturer and retailer strategies and input to the growing knowledge to be used by the academe.