Effect of COVID-19 pandemic on shopper trip type, frequency and average spend of grocery shoppers in Metro Manila
The study examined the effect of a pandemic and provided substantive empirical evidence on its impact on shopping behavior of consumers when buying grocery products. This behavior focuses on shopping trip type, average spend and shopping frequency. The research used data generated from around 420 Me...
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| Format: | text |
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Animo Repository
2021
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/9470 |
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| Institution: | De La Salle University |