Does facebook group engagement moderate smartphone brand preference?: An analysis using structural equation modeling
Facebook group engagement (FGE) refers to specific social group participation, engaging relationships with topics, hobbies, and interests among millennials. Facebook application allows users to engage in community relationships where the organization or a specific person can post events and activiti...
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| Main Authors: | , |
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| Format: | text |
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Animo Repository
2018
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/11712 |
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| Institution: | De La Salle University |
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