Difference on the Level of Customer Satisfaction Among Private Senior High School Students in CALABARZON Before and After Putting a Price Discount Label on Binahiga’s Packaging

• Main Authors: Dinglasan, Josiah Keil S., Perez, Max Alessandra B., Latina, Jhon Aerol E., Mendoza, Jean A.
• Format: text
• Published: Animo Repository 2022
• Subjects: marketing strategy; customer satisfaction; Binahiga; SEAty Co.; price discount label; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/sinaya/vol1/iss3/3; https://animorepository.dlsu.edu.ph/context/sinaya/article/1050/viewcontent/3_SocSci_and_Business_Manuscript__1_Difference.pdf
• Institution: De La Salle University

In this research study, implementation of price discount labels as a marketing strategy was assessed to identify the difference it makes to the level of customer satisfaction on the product Binahiga. The study aimed to address the identified research problem about the starting profitability of SEAty Co. An embedded design, covering a pre-test, an intervention, and a post-test, was conducted on a population of senior high school students. The respondents of the study were chosen through random sampling from a population. In the data analysis, quantitative data were analyzed through both descriptive and inferential analysis; mean and paired t-tests were used, respectively. On the other hand, qualitative data were analyzed through the Glaserian coding process. Through these methods, the null hypothesis was rejected as the findings reveal a significant difference between the level of customer satisfaction on Binahiga before and after implementing the price discount label. However, the mean difference (0.006) suggests that customers are almost equally satisfied with Binahiga as a meal snack on the pre-test and the post-test.