Difference on the Level of Customer Satisfaction Among Private Senior High School Students in CALABARZON Before and After Putting a Price Discount Label on Binahiga’s Packaging

• Main Authors: Dinglasan, Josiah Keil S., Perez, Max Alessandra B., Latina, Jhon Aerol E., Mendoza, Jean A.
• Format: text
• Published: Animo Repository 2022
• Subjects: marketing strategy; customer satisfaction; Binahiga; SEAty Co.; price discount label; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/sinaya/vol1/iss3/3; https://animorepository.dlsu.edu.ph/context/sinaya/article/1050/viewcontent/3_SocSci_and_Business_Manuscript__1_Difference.pdf
• Institution: De La Salle University

In this research study, implementation of price discount labels as a marketing strategy was assessed to identify the difference it makes to the level of customer satisfaction on the product Binahiga. The study aimed to address the identified research problem about the starting profitability of SEAty...