Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising

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Bibliographic Details
Main Authors: Hussain, Ali, Hooi Ting, Ding, Zaib Abbasi, Amir, Rehman, Umair
Format: Article
Published: Taylor & Francis 2023
Online Access:http://scholars.utp.edu.my/id/eprint/37210/
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Institution: Universiti Teknologi Petronas

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