Communicating Sustainable Brand Equity in a High Carbon Footprint and High-Risk Sector: Comparing Malaysia and Indonesia Oil and Gas Industry
The oil and gas industry is classified as a high carbon footprint and high-risk sector from the sustainable development perspective. Its operational activities risk potential threats to the environment and the local community. Globally, there are multiple cases of local community discontent towards...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Journal |
| Language: | English |
| Published: |
2023
|
| Online Access: | http://ur.aeu.edu.my/1166/1/Communicating%20Sustainable%20Brand%20Equity%20in%20a%20High%20Carbon%20Footprint%20and%20High-Risk%20Sector%20Comparing%20Malaysia%20and%20Indonesia%20Oil%20and%20Gas%20Industry.pdf http://ur.aeu.edu.my/1166/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Asia e University |
| Language: | English |