Communicating Sustainable Brand Equity in a High Carbon Footprint and High-Risk Sector: Comparing Malaysia and Indonesia Oil and Gas Industry

• Main Authors: Md Nordin, Shahrina, Mokhtar, Nor Izzah, Priyadi, Unggul, Tarjo, Tarjo, Wan Ahmad, Wan Fatimah, Ahmad Rizal, Ammar Redza
• Format: Journal
• Language: English
• Published: 2023
• Online Access: http://ur.aeu.edu.my/1166/1/Communicating%20Sustainable%20Brand%20Equity%20in%20a%20High%20Carbon%20Footprint%20and%20High-Risk%20Sector%20Comparing%20Malaysia%20and%20Indonesia%20Oil%20and%20Gas%20Industry.pdf; http://ur.aeu.edu.my/1166/
• Institution: Asia e University

The oil and gas industry is classified as a high carbon footprint and high-risk sector from the sustainable development perspective. Its operational activities risk potential threats to the environment and the local community. Globally, there are multiple cases of local community discontent towards...