VALUESCAPE DESIGN FOR CAPTIVATING CUSTOMERS’ CO-CREATIVE SERVICE INNOVATION EXPERIENCE IN NON-FUEL RETAILING

Success is never an individual crown rather it involves efforts, motivation, guidance by different individuals for that one person who is raising that ‘crown of success’.

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Bibliographic Details
Main Author: ABID, MUHAMMAD FARRUKH
Format: Thesis
Published: 2024
Subjects:
Online Access:http://utpedia.utp.edu.my/id/eprint/27062/
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Institution: Universiti Teknologi Petronas