VALUESCAPE DESIGN FOR CAPTIVATING CUSTOMERS’ CO-CREATIVE SERVICE INNOVATION EXPERIENCE IN NON-FUEL RETAILING
Success is never an individual crown rather it involves efforts, motivation, guidance by different individuals for that one person who is raising that ‘crown of success’.
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| Format: | Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://utpedia.utp.edu.my/id/eprint/27062/ |
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| Institution: | Universiti Teknologi Petronas |