Shopping for Politicians: Insights from Market Basket Analysis of Senatoriables

At the supermarket, we often buy things that go together—pasta and spaghetti sauce, beer and chips, ice cream and cones, and so on. Certain pairs or sets of items are frequently bought together in the same basket or cart, be it physical or virtual. Using big data analysis, online retailers like Amaz...

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Main Authors: Reyes, Reina, Valenzuela, Sheena
Format: text
Published: Archīum Ateneo 2019
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Online Access:https://archium.ateneo.edu/asog-pubs/58
https://www.worldscientific.com/doi/10.1142/9789813236493_0018
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Institution: Ateneo De Manila University
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spelling ph-ateneo-arc.asog-pubs-10542022-04-04T05:30:22Z Shopping for Politicians: Insights from Market Basket Analysis of Senatoriables Reyes, Reina Valenzuela, Sheena At the supermarket, we often buy things that go together—pasta and spaghetti sauce, beer and chips, ice cream and cones, and so on. Certain pairs or sets of items are frequently bought together in the same basket or cart, be it physical or virtual. Using big data analysis, online retailers like Amazon.com exploit these relationships in their recommendation engines, based on items that are “frequently bought together” and those characterized as “customers who bought this item also bought”. Looking for relationships between pairs or sets of items that tend to be purchased together is a data mining technique known as market basket analysis. While many factors drive consumer decisions, this method of analysis reveals common patterns of consumption by aggregating purchase data of millions of customers. Aside from the retail setting, market basket analysis is being used to uncover patterns and associations in events such as voting and elections. For instance, an examination of voting patterns in the House of Representatives of the United States showed how representatives are more likely to vote for or against specific issues based on to their political party (Bagui, Mink, and Cash, 2007). In the same manner, the technique has been utilized to highlight connections among an individual’s age, residence, political views, race, and TV viewing habits using election survey data in the U.S. (MacDougall, 2003)… 2019-01-01T08:00:00Z text https://archium.ateneo.edu/asog-pubs/58 https://www.worldscientific.com/doi/10.1142/9789813236493_0018 Ateneo School of Government Faculty Publications Archīum Ateneo market basket analysis elections Philippines Policy History, Theory, and Methods
institution Ateneo De Manila University
building Ateneo De Manila University Library
continent Asia
country Philippines
Philippines
content_provider Ateneo De Manila University Library
collection archium.Ateneo Institutional Repository
topic market basket analysis
elections
Philippines
Policy History, Theory, and Methods
spellingShingle market basket analysis
elections
Philippines
Policy History, Theory, and Methods
Reyes, Reina
Valenzuela, Sheena
Shopping for Politicians: Insights from Market Basket Analysis of Senatoriables
description At the supermarket, we often buy things that go together—pasta and spaghetti sauce, beer and chips, ice cream and cones, and so on. Certain pairs or sets of items are frequently bought together in the same basket or cart, be it physical or virtual. Using big data analysis, online retailers like Amazon.com exploit these relationships in their recommendation engines, based on items that are “frequently bought together” and those characterized as “customers who bought this item also bought”. Looking for relationships between pairs or sets of items that tend to be purchased together is a data mining technique known as market basket analysis. While many factors drive consumer decisions, this method of analysis reveals common patterns of consumption by aggregating purchase data of millions of customers. Aside from the retail setting, market basket analysis is being used to uncover patterns and associations in events such as voting and elections. For instance, an examination of voting patterns in the House of Representatives of the United States showed how representatives are more likely to vote for or against specific issues based on to their political party (Bagui, Mink, and Cash, 2007). In the same manner, the technique has been utilized to highlight connections among an individual’s age, residence, political views, race, and TV viewing habits using election survey data in the U.S. (MacDougall, 2003)…
format text
author Reyes, Reina
Valenzuela, Sheena
author_facet Reyes, Reina
Valenzuela, Sheena
author_sort Reyes, Reina
title Shopping for Politicians: Insights from Market Basket Analysis of Senatoriables
title_short Shopping for Politicians: Insights from Market Basket Analysis of Senatoriables
title_full Shopping for Politicians: Insights from Market Basket Analysis of Senatoriables
title_fullStr Shopping for Politicians: Insights from Market Basket Analysis of Senatoriables
title_full_unstemmed Shopping for Politicians: Insights from Market Basket Analysis of Senatoriables
title_sort shopping for politicians: insights from market basket analysis of senatoriables
publisher Archīum Ateneo
publishDate 2019
url https://archium.ateneo.edu/asog-pubs/58
https://www.worldscientific.com/doi/10.1142/9789813236493_0018
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