Shopping for Politicians: Insights from Market Basket Analysis of Senatoriables

• Main Authors: Reyes, Reina, Valenzuela, Sheena
• Format: text
• Published: Archīum Ateneo 2019
• Subjects: market basket analysis; elections; Philippines; Policy History, Theory, and Methods
• Online Access: https://archium.ateneo.edu/asog-pubs/58; https://www.worldscientific.com/doi/10.1142/9789813236493_0018
• Institution: Ateneo De Manila University

At the supermarket, we often buy things that go together—pasta and spaghetti sauce, beer and chips, ice cream and cones, and so on. Certain pairs or sets of items are frequently bought together in the same basket or cart, be it physical or virtual. Using big data analysis, online retailers like Amaz...