Quantifying Museum Visitor Attention Using Bluetooth Proximity Beacons

• Main Authors: Casano, Jonathan D.L, Agapito, Jenilyn L, Moreno, Abigail S, Rodrigo, Ma. Mercedes T.
• Format: text
• Published: Archīum Ateneo 2020
• Subjects: Museum visitorship; BLE beacons; Indoor location tracking; Computer Sciences; Databases and Information Systems; Theory and Algorithms
• Online Access: https://archium.ateneo.edu/discs-faculty-pubs/308; https://link.springer.com/chapter/10.1007/978-3-030-50732-9_36?utm_source=Naver_Academic&utm_medium=referral&utm_content=null&utm_campaign=JRPC_2_SC_NaverAcademic
• Institution: Ateneo De Manila University

This paper shows initial work on utilizing Bluetooth Low-Energy (BLE) beacons to uncover patterns in visitor paths and to determine the concentration of visitor attention within the Ateneo Art Gallery (AAG), the Philippines’ first museum of modern art. Participants carried phones instrumented with a...