The Logic of Affective Economics in Philippine Fans’ Discursive Articulations in Response to a League of Legends Skin Sale

The Logic of Affective Economics in Philippine Fans’ Discursive Articulations in Response to a League of Legends Skin Sale

This study has employed a single case study approach to examine how Filipino League of Legends (LoL) fans reacted to sale of a skin; or character cosmetic; to raise awareness for the Taal Volcano eruption in 2020. The promotion was posted on Facebook and received over 9,000 reactions. It also receiv...

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Bibliographic Details
Main Author: Enverga, Manuel R, III
Format: text
Published: Archīum Ateneo 2021
Subjects:
affective economics
discourse
fan studies
League of Legends
Game Design
South and Southeast Asian Languages and Societies
Online Access:https://archium.ateneo.edu/european-stud-faculty-pubs/3
https://archium.ateneo.edu/cgi/viewcontent.cgi?article=1002&context=european-stud-faculty-pubs
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Institution: Ateneo De Manila University

Internet

https://archium.ateneo.edu/european-stud-faculty-pubs/3
https://archium.ateneo.edu/cgi/viewcontent.cgi?article=1002&context=european-stud-faculty-pubs

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