The Logic of Affective Economics in Philippine Fans’ Discursive Articulations in Response to a League of Legends Skin Sale
This study has employed a single case study approach to examine how Filipino League of Legends (LoL) fans reacted to sale of a skin; or character cosmetic; to raise awareness for the Taal Volcano eruption in 2020. The promotion was posted on Facebook and received over 9,000 reactions. It also receiv...
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| Format: | text |
| Published: |
Archīum Ateneo
2021
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| Online Access: | https://archium.ateneo.edu/european-stud-faculty-pubs/3 https://archium.ateneo.edu/cgi/viewcontent.cgi?article=1002&context=european-stud-faculty-pubs |
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| Institution: | Ateneo De Manila University |