Performing Hypermasculinity in Billboard Ads and Malls

Images of masculinities are used in ad placements in TV, movies, and billboards. Aside from the consumerist nature of such images, I wonder if these constitute city dynamics, such that life in the city can be construed as fantastical or spectacular, and whether such fantasy is masculine in orientati...

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Bibliographic Details
Main Author: Devilles, Gary C
Format: text
Published: Archīum Ateneo 2013
Online Access:https://archium.ateneo.edu/filipino-faculty-pubs/3
https://journals.ateneo.edu/ojs/index.php/apah/article/view/741
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Institution: Ateneo De Manila University