Performing Hypermasculinity in Billboard Ads and Malls

• المؤلف الرئيسي: Devilles, Gary C
• التنسيق: text
• منشور في: Archīum Ateneo 2013
• الوصول للمادة أونلاين: https://archium.ateneo.edu/filipino-faculty-pubs/3; https://journals.ateneo.edu/ojs/index.php/apah/article/view/741

Images of masculinities are used in ad placements in TV, movies, and billboards. Aside from the consumerist nature of such images, I wonder if these constitute city dynamics, such that life in the city can be construed as fantastical or spectacular, and whether such fantasy is masculine in orientati...