Localising Japanese Popular Culture in the Philippines: Transformative Translations of Japan’s Cultural Industry

• Main Author: Santos, Kristine Michelle L
• Format: text
• Published: Archīum Ateneo 2021
• Subjects: Cultural Diplomacy; New Literacies; Anime and Manga; Popular Culture; International and Area Studies; Japanese Studies; South and Southeast Asian Languages and Societies
• Online Access: https://archium.ateneo.edu/history-faculty-pubs/93; https://www.bcjjl.org/journal/view.php?number=237
• Institution: Ateneo De Manila University

Japan’s Cool Japan Initiative has aimed to tap Japan’s cultural industry to boost the country’s soft power all over the globe. In Southeast Asia, Cool Japan has its merits in countries such as Thailand and Singapore where Japanese cultural products, ranging from restaurants to television shows, have...