Generational Differences and Determinants of Purchase Behavior towards Sustainable Clothing in a Developing Economy

• Main Authors: Valentin, Alvin Patrick M., Biacora, Rachelle Anne P., Naval, Victoria Isabelle S., Qui, Angela Gayle C., Regala, Katherine R., Sy, Shayla Iyesa B.
• Format: text
• Published: Archīum Ateneo 2023
• Subjects: sustainable clothing; generations; environmental knowledge; purchase behavior
• Online Access: https://archium.ateneo.edu/jmgs/vol11/iss1/4; https://archium.ateneo.edu/context/jmgs/article/1003/viewcontent/06_JMGS_207377_layout1_01.pdf
• Institution: Ateneo De Manila University

The fashion industry contributes significant plastic pollution and greenhouse gas emissions globally. One approach to minimize the industry’s environmental impact is through a shift to sustainable clothing. This study determined the predictors of purchase behavior towards sustainable clothing in a d...