Differential Effects of Internal and External Constraints on Sustainability Intentions: A Hierarchical Regression Analysis of Running Event Participants by Market Segment

• Main Authors: TRAIL, GALEN, MCCULLOUGH, BRIAN P.
• Format: text
• Published: Archīum Ateneo 2018
• Subjects: sustainability; constraints; market segmentation
• Online Access: https://archium.ateneo.edu/jmgs/vol6/iss2/8; https://archium.ateneo.edu/context/jmgs/article/1087/viewcontent/differential_effects_of_internal_and_external_constraints_on_sustainability_intentions_a_hierarchical_regression_analysis_of_running_event_participants_by_market_segment.pdf
• Institution: Ateneo De Manila University

There are immediate calls to action across all business sectors to address the adverse effects of climate change. The sport industry is not immune to these calls—practitioners have engaged participants to further the environmental initiatives of their events through creative messaging campaigns with...