Wrestling With or Embracing Digitization in the Music Industry: The Contrasting Business Strategies of J-pop and K-pop

• Main Authors: Parc, Jimmyn, Kawashima, Nobuko
• Format: text
• Published: Archīum Ateneo 2024
• Subjects: J-pop; K-pop; Hallyu; music industry; digitization; cultural industry
• Online Access: https://archium.ateneo.edu/kk/vol1/iss30/4; https://archium.ateneo.edu/context/kk/article/1737/viewcontent/KK_2030_2C_202018_20_26_2031_2C_202018_204_20Regular_20Section_20__20Parc_2C_20Kawashima.pdf
• Institution: Ateneo De Manila University

Digitization has significantly changed the process for producing and consuming music: from analogue to digital, albums to songs, possess to access, audio to visual, and end products to promotional products. In this globalized digital era, actively embracing digitization would likely help enhance the...