Hallyuwood: Korea's Comparative Advantage in the Global Motion Picture Industry

• Main Author: Miroudot, Sébastien
• Format: text
• Published: Archīum Ateneo 2024
• Subjects: comparative advantage; cultural products; global value chain; Hallyu; Korean wave; motion picture; movie industry
• Online Access: https://archium.ateneo.edu/kk/vol1/iss32/5; https://archium.ateneo.edu/context/kk/article/1775/viewcontent/KK_2032_2C_202019_205_20Special_20Forum_20Kritika_20__20Miroudot.pdf
• Institution: Ateneo De Manila University

After Hollywood and Bollywood, the recent success of the Korean motion picture industry has been described as the rise of “Hallyuwood,” suggesting that Korea has become the third pillar of the global motion picture industry. In order to explain the emergence of Hallyuwood, this paper uses a global v...