Hallyuwood: Korea's Comparative Advantage in the Global Motion Picture Industry

• 主要作者: Miroudot, Sébastien
• 格式: text
• 出版: Archīum Ateneo 2024
• 主題: comparative advantage; cultural products; global value chain; Hallyu; Korean wave; motion picture; movie industry
• 在線閱讀: https://archium.ateneo.edu/kk/vol1/iss32/5; https://archium.ateneo.edu/context/kk/article/1775/viewcontent/KK_2032_2C_202019_205_20Special_20Forum_20Kritika_20__20Miroudot.pdf
• 機構: Ateneo De Manila University

After Hollywood and Bollywood, the recent success of the Korean motion picture industry has been described as the rise of “Hallyuwood,” suggesting that Korea has become the third pillar of the global motion picture industry. In order to explain the emergence of Hallyuwood, this paper uses a global v...