Strategy for the Cultural Contents Industry to Secure Competitive Advantage Using Fourth Industrial Revolution Technology

With the coming of the fourth industrial revolution, cultural contents industry requires a new strategy to enhance its competitive advantages. As a result, governments and companies have been focusing their efforts on finding new business models and expanding the value chain in order to respond to t...

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Bibliographic Details
Main Authors: Jung, Jin Sup, Lee, Min Jae
Format: text
Published: Archīum Ateneo 2024
Subjects:
Online Access:https://archium.ateneo.edu/kk/vol1/iss32/9
https://archium.ateneo.edu/context/kk/article/1779/viewcontent/KK_2032_2C_202019_209_20Special_20Forum_20Kritika_20__20Jung_2C_20Lee.pdf
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Institution: Ateneo De Manila University